Experience & Expertise

Russell Richey

Advertising concept and copy-testing
B2B brand positioning studies
B2C outdoor products logo and packaging research
Cellular phone-service provider advertising/copy testing
Retail diamond-jeweler brand, image, copy testing
Corporate spokesperson talent evaluation
Comparative media effectiveness analysis
Consumer product brand-name ideation studies
College sports logo/mascot development research

Consumer Products
Hunting/outdoor brands customer-experience research programs
Fishing brands customer-experience research programs
Fishing lure products consumer ethnography
Kitchen/homewares-appliance prototype testing
Gas grill product development research
Performance athletic-wear product evaluation
Craft brew/beverage marketing strategy
Videogame product/software prototype evaluation

Organizations and Foundations
Manufactured housing association brand/image audit
Hospital foundation donor relations research
Continuing adult college-education program development
Organizational leadership studies
Inter-agency relations assessments
NGO Knowledge-management strategies
Religious organization membership-culture evaluations
Non-profit image/brand identity studies
Youth organization membership research (6-11s, 12-18s)
Young adult membership research (18 – 25s)

Institutional compliance/quality assurance
Women’s center facility-planning focus groups
Patient processes/critical pathways physician feedback evaluations
HMO consumer and physician perceptions studies
Occupational-health provider client needs assessment
Palliative-care unit patient-experience research

Print and digital consumer home-services publication usability IDIs
S/TM journals/publications digital-content platform development
Corporate inside-sales online knowledge portal redesign
Academic-journal subscription management platform UX evaluation
Custom-binder solutions company website UX study
B-to-B magazine-agent website UX evaluation surveys
Sports news and information website UX research
UGC photo-gallery webpage UI development

Electrical supplies distributor VOC/CX program lead
Carwash-industry benchmark market study
Children's furniture product-development focus groups
Steel-joist manufacturer customer insights research
Custom-binder manufacturer VOC program
Commercial LED sign product-development survey
Industrial zipper/fastener mfg. competitive intelligence
Technical fabrics/textiles market analysis 

B2B publications positioning-strategy research
B2C publications redesign studies
Consumer-idealized curriculum design exercises

Real Estate
New homebuyer satisfaction programs
Residential home amenities and features evaluation 
Community fitness center user-needs assessment study
Factory stores/outlet mall market-perceptions study
Wedding chapel/event center development planning

Corporate 401K plan participant-satisfaction survey
Small business banking services evaluation
Community banking strategic planning 
Consumer banking products development research
Bank advertising planning/copy-testing study
Mortgage banking customer experience
CPA firm client-satisfaction audits

Public Utilities
Gas v. electric products consumer perceptions
Utility business-to-business marketing
Electric utility consumer brand identity planning